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Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks

Want to maintain a healthy lifestyle by snacking on veggies? Here’s how one intrapreneur is helping you do so.

With her love for veggies and passion to provide people with healthy options, Katrina Borisjuk founded Dirt Kitchen Snacks. She shares tips on how they came up with a healthy snacking brand of veggies within a multinational established big brand and how they overcame most of their challenges during the process. So, tune in and learn about intrapreneurship and how you can leverage the advantages you have as a startup in a big company. 

In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Borisjuk, the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks, to discuss her intrapreneurial journey in the healthy foods industry. Katrina explains the value of intrapreneurship and lessons she has learned, the process and challenges they faced launching a startup during the pandemic, and her advice to other entrepreneurs.

In this episode we learn: 

  • Katrina Borisjuk talks about Dirt Kitchen Snacks and why it exists
  • Katrina explains the value of intrapreneurship and lessons she has learned
  • Katrina talks about Dirt Kitchen Snacks’ path in the right direction
  • Challenges Katrina and the team faced launching a brand during the pandemic — and how they overcame them
  • How experience in a multinational established big brand impacted Katrina’s startup process
  • Katrina’s advice to other entrepreneurs
  • What’s next for Dirt Kitchen?
  • What’s a fun fact about veggies?
  • Other women leaders that Katrina admires
Gooder Podcast

Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks

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About Katrina Borisjuk

Katrina Borisjuk is the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks Brands, the first business launched under Mondelēz International’s Innovation and Venture hub. Dirt Kitchen Snacks is on a mission to make real veggies irresistibly snackable and help consumers get more veggies into their lives.

Katrina has been with Mondelēz International and its precursor Kraft Foods for over 15 years. Through several roles in the global growth organization, Katrina has had the privilege to travel the world, gaining consumer insights and international experience through project work across both developed and emerging markets, including Western Europe, Russia, China, and Mexico. Katrina’s current role as an intrapreneur has her growing a startup across both e-commerce and brick and mortar retail from the ground up. Prior to joining the food industry, Katrina worked in investment banking for Bear, Stearns, & Co. and Barnett & Partners LLC in New York.

LinkedIn Katrina Borisjuk : https://www.linkedin.com/in/katrina-borisjuk-08b7335/

Website : https://dirtkitchensnacks.com/

Show Resources: 

This episode is brought to you by Retail Voodoo

Retail Voodoo has been building beloved and dominant brands in the food, wellness, beverage, and fitness CPG industries for over 30 years. They’ve served multinational companies like PepsiCo. and Starbucks, startups like High Key, and everything in between. 

Their proven process guides hundreds of mission-driven consumer brands to attract a broad and passionate fan base, crush their categories through growth and innovation, and magnify their social and environmental impact. 

So, if you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, Retail Voodoo is here to help.

Visit retail-voodoo.com or email info@retail-voodoo.com to learn more.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana