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A Mission Driven by Memories with Vanessa Pham

Vanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.

Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek’s Young Influentials.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn:

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A Mission Driven by Memories with Vanessa Pham

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Building a brand rooted in passion and driven by its mission
Upholding brand values and principles throughout every interaction
How Omsom’s business model impacts and improves the Asian-American community


Vanessa Pham, Co-Founder & CEO of Omsom


00:00 | Introduction
03:36 | Take A Risk
06:09 | The Third-Culture Effect
07:53 | Reversing Risk Aversion
10:11 | The Decision to Focus on Food
12:56 | Leaning on Friends and Networking
16:35 | Learning Valuable Lessons & Mistakes
20:32 | Brand Values & Principles
23:59 | A Business Model Built by Chefs
26:40 | Business Advice
30:47 | Hospitality Industry Trends to Watch
31:53 | Women with Incredible Work Ethic
33:17 | Learn More About Vanessa Pham & Omsom

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit to set up a discovery call today.

Produced by Heartcast Media.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana