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Leadership Growth When Women Run Boards with Cassie Burr

Join us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her unforgettable and favorite life moments, and how she became the Executive Director of Women on Board Project. As women in leadership is on the rise, this is an episode you don’t want to miss.

Today’s episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn:


-The Women on Board Project and its mission
-Cassie’s career from an analyst to become a talent developer leader
-Special moments in Cassie’s career and what’s next
-The struggles of women in becoming a part of the boards

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Leadership Growth When Women Run Boards with Cassie Burr

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Cassie Burr
Executive Director, Women On Boards Project
Talent Partner at VMG Partners
Websites: |


00:00 | Introduction
03:49 | What is the Women On Board Project and why does it exist?
08:09 | How does an analyst become a powerhouse talent developer and leader?
15:55 | Pivotal moments that changed Cassie’s life.
20:50 | The moment that working with Women On Board was the right decision
23:24 | Why do women want to be on boards and why are women not accepting the offer?
36:16 | How can someone become impactful in a business?
39:51 | What’s next for Cassie and her career?
42:07 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit to set up a discovery call today.

Produced by Heartcast Media.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana