For a food or beverage brand, a tagline has the power to capture consumers’ attention in a fractured, fast-moving world. A killer tagline is also incredibly difficult to come up with — especially if you’re trying to bolt a magic phrase onto an existing (or nonexistent) brand strategy.
We think of a great tagline as a Haiku that captures your brand’s essence and calls deeply to your present and future fan base.
Our latest white paper reveals our process for developing a tagline and guidance on when and how to use it across your brand’s communication platforms.
