The Cult Brand Value Equation

In this webcast Retail Voodoo President, David Lemley will bring his unique perspective (as someone who helped create brand strategies, design language and marketing programs for some of the worlds most beloved cult brands) to help you understand the key elements involved in cult branding.

In this webinar, you will learn:

  • 10 key elements of the Cult Brand Value Equation.
  • Tips for identifying your company’s strengths and weaknesses.
  • Strategies for improving your company’s cultability.


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Founder, President, & Chief Strategist
David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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