The Empowered Marketer Podcast

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Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo

How do you make food and beverage products stand out, both online and on store shelves?

With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.

Because of his passion for natural food and beverage, David founded his own marketing agency, Retail Voodoo. He’s known for helping natural and organic brands like KIND, Essentia Water, and Sahale succeed both online and on shelves.

He focuses on building brand longevity that transcends the trends. But it’s not always easy to make a snack or beverage stand out when there are so many others fighting for consumers’ attention.

In this exclusive interview, David shares:

  • How small changes in marketing copy can make all the difference
  • How food and beverage brands can make the transition from D2C to physical retail
  • How to use brand to cut through the noise
  • Why authenticity is so important in creating a brand strategy for the long haul

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David