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The Retail Focus Podcast featuring Diana Fryc – The Current State of Natural & Organic Products, Tractor Supply Earnings

Our interview guest is Diana Fryc, Partner and Chief Sales & Marketing Officer with Retail Voodoo and host of the Gooder podcast; she joins us to discuss brand and product development over the last several years in naturals and organics, how brands can diversify their customer base, and trends to look for in the near future. In news, Tractor Supply Company releases much-anticipated earnings that suggest people may be increasingly interested in products to make them for self-sufficient. We also discuss Hobby Lobby ending their 40% off coupon program.

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Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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