The Retail Perch: Interview with Diana Fryc of Retail Voodoo

Listen to this episode on:

This week on The Retail Perch, Gary and Shekar interview Diana Fryc, partner, and chief sales and marketing officer of Retail Voodoo. Diana and her team are dedicated to building, growing, and developing wellness brands and naturals. She shares her passion for naturals as well as her insights into how this category has developed and changed over the years. Diana is also a champion of the women and minorities who were responsible for nurturing natural products in their infancy, but who are now being displaced in some cases.

Top Insights

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana