The Role of Brand Strategy in Innovation

December 15, 2017  |  a webinar by David Lemley

Innovation is a driving force in business growth. When laser-focused at the intersection of consumer need, brand values, and product viability, innovation becomes a power tool. Retail Voodoo’s approach to innovation leverages the marketing theories outlined by W. Chan Kim and Renee Mauborgne in their book, Blue Ocean Strategy. We work with your leadership, marketing and operations teams to envision what the future of your brand could look like. We guide you to look at your industry using differentiation as a key driver. Thais differentiation , when harnessed to your brand allows your business to find new audiences and, notably, overcome price resistance. This webinar is an important step on the journey of making your brand a category of one.

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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