The Why Behind the Buy Podcast: Adapting for Survival and Planning for Growth (feat. David Lemley)

Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next.

Nutrisystem case study:

Retail Voodoo:

Preview David Lemley’s book:

February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme:…i=1000466065513

Download more podcast episodes:…uy/id1441029170

Learn about Claritas and find your best customers:

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David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

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