Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next.
Nutrisystem case study: www.claritas.com/cs-Nutrisystem.html
Retail Voodoo: www.retail-voodoo.com/
Preview David Lemley’s book: www.retail-voodoo.com/book/
February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme: podcasts.apple.com/us/podcast/blac…i=1000466065513
Download more podcast episodes: podcasts.apple.com/us/podcast/the-…uy/id1441029170
Learn about Claritas and find your best customers: claritas.com