Does Your Naturals Brand Have a Mission? Or Just a Mission Statement?
Type “how to write a mission statement” into Google’s search field, and it’ll return 434,000,000 results. Clearly, there’s a lot of advice out there for writing a mission statement. But that’s not what we’re talking about here. We’re talking about capital-M Mission: Your brand’s true purpose. It’s easy to have a mission statement. It’s harder to […]
Naturals Brands: Is Your Charismatic Founder Helping or Hurting the Business?
We’re just gonna make a bold statement here: If the sole reason for your company’s success is the actual, physical presence of the founder — during visits with retail partners, sales meetings at trade shows, in-store demonstrations — then you have a branding problem. Because when that charismatic founder/owner isn’t in the room, the wind […]
Brand Slam Episode 6 featuring Tomato Bliss
Brand Slam Episode 6 – Branding with Soul Instead of Spreadsheet On episode 6 of Brand Slam our guest is Marie Krane with Tomato Bliss. She and her team grow and prepare 100% heirloom tomato products. Their products are bursting with flavor, holistically-grown & simply prepared. Download now to watch this fun and informative webinar […]
If You’re Not in Alignment, You’re Out of Luck
Have you ever driven a car that is out of alignment? The steering wheel shimmies and resists your attempts to turn it, the car squeals, the tires wear unevenly. Driving is uncomfortable and dangerous. In the same fashion, if your naturals brand’s internal team isn’t aligned, the business may be heading toward a crash. In […]
Brand Slam | Call For Entries for Season Two
Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021. CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An […]
When and Where are the Most Powerful Times to Use Consumer Insights
Our experience with clients has shown us that when it comes to consumer data, there are two camps. Some organizations can’t make the simplest decision without tons of research to back it up; some disregard research entirely and go with gut instinct. Of course, the reality is that Beloved & Dominant naturals brands make the best decisions […]
Brand Slam Episode 4 – featuring Nature’s Nosh
Brand Slam Episode 4: Learning How to Grow and Market a CBD Brand On episode 4 of Brand Slam our guest is Liza Cohen from Nature’s Nosh. Nature’s Nosh is a dried fruit and nut bites infused snacking brand infused with hemp-derived from CBD. Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in […]
Big Plans for Your Naturals Brand? Start With a Strategic One
Yes, 2020 has been a … well, we’re not sure what kind of year to call it. While it’s still not business as usual, businesses still have to do many of the usual things, like planning for 2021. And if there’s one thing you should have on the to-do list for your natural food or […]
Brand Slam Episode 3 – featuring Red Plate Foods
Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode you will meet Red Plate Foods founder, Becca Williams. As a true advocate for the allergen-avoidant community, Becca and her husband started Red […]
Brand Slam Episode 2 – The Life Cycle of Better-For-You Brands
Learn the category audit techniques these leading brands have leveraged to average triple-digit growth. In this episode of Brand Slam we will cover how better-for-you brands can move from First and Only to Beloved and Dominant. As covered in David’s book, Beloved and Dominant Brands, the brand ecosystem allows you to develop a realistic, unbiased […]
