Taking Your Packaged Goods East: How to Achieve Success in the Chinese Market

With the ever-shifting marketplace of consumer packaged goods, more and more brands are looking to take their products to a different market on the east side. And no, we don’t just mean on the east side of town but the Eastern hemisphere — namely China. There is a booming market for strategically designed packaged goods […]

Improve Testing by Leaning on Brand Strategy

Keeping your packaging design relevant and effective in an ever-changing market can be daunting. With the pressure on, we continue to see our clients look to consumer testing to guide their next move, looking for quantifiable metrics to help guide the way. The downside is that the results you get from testing could give you […]

How and Why You Should Target Generation Z Through Branding

Predicting market trends and anticipating consumer shifts can make or break your company. However, we’re so often hyper-focused on what’s happening right in front of us, we forget to look ahead. Don’t let Gen Z sneak up on you – arm yourself early with data and resources to engage this consumer base effectively and powerfully. […]

We Think Consumers Shouldn’t Be Your Innovators – Here’s Why

There are few things as frustrating as having a research- and consumer-validated innovation flop once it hits shelves. You’ve spent a huge chunk of change on surveys and focus groups proving your new product will win at retail, so what went wrong? If you go back to where you started – with consumer-based innovation – […]

From Data to Insight: Measuring the Warmth of a Smile

As a brand owner, it’s no secret you’ve been entrusted with your company’s most valuable asset: your brand. Data plays a significant role in your drive to understand your most valued customer, what they care about, and how to convert them into loyal fans. It’s also no secret that data alone does not equal knowledge, […]

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