The “Old” Versus “New” Design Language of Healthy Brands

Up until the last several years, there was a specific formula for the package design of natural and healthy food products. The target market of conscious consumers was small and looked for a very particular set of design cues to signal the niche natural food category. However, nowadays, these brands are making healthy living more accessible to […]

Healthy Food Movements That Will Gain Popularity in 2018

We live in a fast-paced world where we’re surrounded by innovation. It’s tricky to keep up with the hottest trends – especially in the better-for-you sector. It seems like every day, we’re hearing about a new advancement in food or beauty. More and more, brands are making healthy living accessible and mainstream. Complex concepts like […]

How and Why You Should Target Generation Z Through Branding

Predicting market trends and anticipating consumer shifts can make or break your company. However, we’re so often hyper-focused on what’s happening right in front of us, we forget to look ahead. Don’t let Gen Z sneak up on you – arm yourself early with data and resources to engage this consumer base effectively and powerfully. […]

How to Use Form Factor to Powerfully Transform Your Brand and Disrupt Your Industry

Form factor can either be part of your brand’s selling mechanism or integral to the functionality of the products. In either case, it dramatically impacts how customers are attracted to and interact with your brand. We can all recognize Coca-Cola’s signature glass bottle silhouette anywhere and can spot a Pringles can from a mile away. […]

Outdoor and Fitness Brands Ripe for Investment

Last month, we shared which food and beverage brands have potential to make it big. These brands have that something special, but have not quite made it “big.” This month, we’re going to do the same thing, but focusing on another category we work with – outdoor and fitness. Let’s face it: if you eat […]

If I Owned an Equity Firm, I Would Invest in These Food Brands

The current marketplace is filled with darling brands – like KIND, Plum Organics, and Patagonia. People expect something new and innovative from these brands because of their consistent success over the years. However, we forget that most of these brands started out at the kitchen table or in the garage – all on shoestring budgets. […]

Four Packaging Trends to Look for at Expo East

We’ve been on the lookout for the most compelling packaging trends coming up in the food and beverage industries. Just as consumer behaviors constantly change, so do design trends. Oftentimes, we identify trends after they’ve come and gone. Brands must think one step ahead at all times. Being a leader of an emerging trend gives […]

Brand Purpose: The Key to a Cult Following

It’s no secret that everybody yearns to be a part of something greater than themselves, their loved ones and their work. But it does seem to be a secret to many brands. So let us tell you: not only can brands do well by doing good; they can, in fact, create devoted, avid cults around […]

Conventional is the New Specialty Grocer

If you’re the owner of a natural/organic food brand you know the roller coaster. Natural product stores, from Whole Foods to the smaller independents, might love your brand today and discontinue it tomorrow. Let’s face it, shelf space is always at a premium and brands are subject to getting bumped for a variety of reasons. […]

Sports Authority: A Name without a Brand

A recent article discussed the woes of Sports Authority with the headline: “Sports Authority Is Sinking Under Discounts And Naming Rights.” Really? There’s no doubt, as the article cites, that Sports Authority has some major problems. What the article doesn’t explicitly say, however, is that these problems are of their own making. But they are. In a […]

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