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Brand Slam | Call For Entries for Season Two

Retail Voodoo is recruiting participants for Season 2 of Brand Slam – Episodes starting March 2021.

CPG brands spend a lot of time telling consumers how different they are. And with the brand world changing faster than ever, the fundamentals of brand building are receiving scrutiny. What is a brand anyway? A logo? An idea? An ad campaign?

We have decided to answer those questions, in real-time and have created a monthly workshop for food, beverage, health and wellness company founders looking to gain insights on how to use brand positioning, language and strategy to gain unfair advantage in the market. Learn what opportunities and details Retail Voodoo looks for when building a strong brand and how your brand must use these tools to educate consumers about it.

Our Brand Slam Brand Tune-Up will start by auditing and benchmarking your brand against competitors in your categories to develop a powerful platform for brand growth. Our goal is to help you think about building a stronger brand by giving you tools and examples from a live case study.

Each month, Retail Voodoo’s David Lemley will choose one entrepreneurial brand (maybe yours?) to showcase the lessons and strategic thinking that go into building the heart of a brand – in a live broadcast.

Are you ready for a Brand Slam?

Application Criteria

  • Must be a food, beverage, wellness, or fitness brand
  • Applicants should be $2M or less in annual revenue
  • Must be in market a minimum of 6 months
  • Must be based, and doing business, in North America

Watch Previous Episodes:

Sign Up To Apply – Deadline: January 15, 2021

We can’t wait to meet you!

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

Gooder Podcast featuring Natalie Shmulik

In this episode of Gooder I had the privilege of interviewing Natalie Shmulik, CEO of The Hatchery, a food incubator just outside downtown Chicago. The Hatchery is a powerful initiative that brings a community of innovators along the entrepreneurial path and launches the dreams of owning and running a business to communities that have not traditionally had this access. We learn about the resources The Hatchery provides and how we as a community can provide our expertise, in big and small ways. And why Natalie believes in the power of community.

“Whenever speaking with an entrepreneur, you should always make sure that if you are going to provide feedback or input or a suggestion, that you coach them to believe that the idea was their own.”

In this episode we learn:

* The genesis of The Hatchery and why it is fast becoming a beloved innovation partner to the food and beverage industry.
* The common challenges of budding and small entrepreneurial food and beverage brands.
* Why exciting innovation comes from under-represented entrepreneurial brands.
* About the symbiotic co-learning traditional CPG’s and entrepreneurial brands share in their journey with The Hatchery.
* How coach-ability is a make-or-break trait for leaders and how to vet for coach-ability in your recruiting process.
* How to become a Hatchery brand or partner.
* About Natalie’s trend forecasting super-powers and how it supports The Hatchery’s entrepreneurs.

Gooder Podcast

Food and Beverage Innovation, Begins and Ends with People featuring Natalie Shmulik, The Hatchery

About Natalie Shmulik:

Natalie Shmulik is The Hatchery’s CEO, and go-to resource for everything food business related. Along with an M.L.A. in Gastronomy from Boston University, she has a wide range of experience working with supermarkets, culinary publications, consumer packaged goods companies, and food service establishments. After successfully operating her own restaurant, Natalie was hired as a specialty consultant for one of Ontario’s largest supermarket chains where she enhanced consumer experiences through educational initiatives. Discovering her passion for innovation, Natalie was brought on as a brand strategist for the first cold brew tea company and later moved to Chicago to run The Hatchery Chicago.

With over six years of food incubation experience, Natalie has gained a unique perspective on the industry and what it takes to launch and grow a successful business. Natalie is a regular contributor to Food Business News, was recently featured in the Chicago Tribune’s 10 Business People to Watch in 2020 and received the Specialty Food Association’s award for leadership in vision. She continues to play a valuable role in branding and marketing for food businesses around the country, with her specialty in trend forecasting.

LinkedIn: https://www.linkedin.com/in/natalie-shmulik-1432313b/

Email: info@thehatcherychicago.org

Show Notes:

The Hatchery:  A non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses.

ICNC: Industria Council of Nearwest Chicago offers entrepreneurs an innovative community to grow small businesses through incubation, workforce development, neighborhood planning, and business advising.

ACCION: A nonprofit microlender providing small businesses with loans at an early stage, particularly to support those that aren’t bankable yet.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Brand Slam Episode 4 – featuring Nature’s Nosh

Brand Slam Episode 4: Learning How to Grow and Market a CBD Brand

On episode 4 of Brand Slam our guest is Liza Cohen from Nature’s Nosh. Nature’s Nosh is a dried fruit and nut bites infused snacking brand infused with hemp-derived from CBD.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Nature’s Nosh and provide strategies to help  Liza and her team regain brand traction.

More About Nature’s Nosh: The idea for Nature’s Nosh came to founder Liza Cohen in 2017 (around the same time that she began culinary school), while vacationing with a friend’s family. On this trip, her friend’s mom would sneak away from her grown kids each morning to smoke CBD as her form of relaxation and pain-relief. The idea for Nature’s Nosh was immediately born and the mission was clear: They aim to remove the negative stigma associated with cannabis consumption while making it healthy and convenient for consumers to reap the natural benefits of this functional ingredient. 

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David
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Big Plans for Your Naturals Brand? Start With a Strategic One

Yes, 2020 has been a … well, we’re not sure what kind of year to call it.

While it’s still not business as usual, businesses still have to do many of the usual things, like planning for 2021. And if there’s one thing you should have on the to-do list for your natural food or beverage brand in the next year—before product launches or new channel strategies or investment opportunities—it should be brand strategy.

That’s because none of those initiatives stand any meaningful chance of long-term success without a strategic foundation supporting them.

Brands in 2020 are placing too much emphasis on commercialization and not enough on strategy.

Look, I recognize the importance of selling products or services and getting to market ASAP. But it’s risky business because it is less disciplined to chase an opportunity than it is to create opportunities based upon clearly defined strategic goals. By focusing on strategy-first, businesses can take the lead on branding and positioning, then translate those needs into new products, services, experiences, and personalization opportunities to grow both revenue and positive consumer-relationships.

Brand Strategy as a Smart Business Investment

If you’re going to spend dollars anywhere, brand strategy is where to spend them first. This is where your ROI will come from; every initiative that is strategic in nature will generate a return. Strategy anchors every decision your leadership team should make about the brand and every tactic your marketing team should deploy.

When you know the brand’s DNA, you can confidently make bold moves that might look risky to outsiders. You can stretch your product offering in just the right way that will a) make sense to current customers and b) attract newcomers into the tribe. You can renovate the brand’s identity or packaging so that it stands out in the category. You’ll be highly attractive to investors because you deeply understand who you are and have your act together.

The Process of Developing a Brand Strategy

Natural-brand companies that come to us for guidance have a shoot-first and aim-second mentality. They’re facing a challenge or crisis: Competitors are taking their lunch money, or retailers are shelving their products on the bottom row, or investors are sniffing around but shying away from a deal.

Perhaps you’re in a similar position.

In which case, allocating time to “do” strategy feels like you’re stuck in the starting blocks while the rest of the runners are halfway down the track.

Our work with naturals brands, though, is more like a cross-country race than a sprint. Without the right plan, you’ll come out of the gate too hot, burn out, lose your footing, or pull a hamstring. All are sure-fire ways to lose—or not finish—the race.

So what does this strategy work look like with our clients? It starts with our competitive audit. Not a category audit, mind you, which only looks at the other products in your immediate category. We look holistically at everything—necessities, experiences, luxuries, and other stuff—that competes with your brand for your core consumer’s dollar, time, and attention.

We look at all seven platforms in what we call the Brand Ecosystem to see where your brand wins or struggles.

Our brand strategy work looks externally to audiences, both those you have and those you hope to reach. Brands, especially those founded by visionary CEOs who pioneered a novel product, have a tendency to think that a consumer thinks about their brand 24/7. Most only think about them in the moment of need—at purchase, or when a product is needed to solve a problem (it’s raining; I need my Patagonia jacket). When brands forget that that moment of inflection with consumer happens on an infrequent basis, they over-inflate their importance to the universe. What’s more, leaders at naturals brands really believe in their products, and so they think that consumers automatically do, too.

It also turns the camera on the internal corporate culture. Your brand’s success is limited or unleashed by the people within your organization; we help companies align their people to their purpose.

It takes a fair, unbiased, honest perspective to bring actionable insights—instead of just guessing or making assumptions based on what you see in front of you. That’s what we bring to the table. We’ll help you discover what you don’t know.

A strategic brand foundation focused on body (the competitive environment), mind (your promise and the way that you keep it), and soul (your people) renders your business essentially future-proof. It makes decision-making easy.

A solid brand strategy is like a flight plan. Sure, you might eventually fly the plane from LA to New York, but without a navigational plan and waypoints, weather data, technical inputs, and the right fuel load, you have no idea where or how you’ll get there.

You run every other aspect of your business with a plan—finance, operations, sales. Why operate without a plan for the brand itself?

We can help you research, aggregate, analyze, and create a plan. It’s what we’re good at, and our clients see phenomenal growth when they dedicate the right time, investment, and people to building a strategic brand plan. Ready to go? Let’s talk.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David
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Marketing is Easier Because We Know Our Audience Interview with Diana Fryc

The Benefits of Specialization

Diana Fryc traces the origins of her current role as Chief Sales & Marketing Officer at Retail Voodoo to some pretty diverse places. From working with Jane Goodall to bringing an environmental focus to strategic marketing, the binding agent has been focus. She’s learned that the only way to have an impact — regardless of where you are in the market — is to know your audience intimately.

“Marketing is easier now because we know who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.”

In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in focused expertise in brand strategy for natural and wellness brands.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Brand Slam Episode 3 – featuring Red Plate Foods

Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand

Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.

In this episode you will meet Red Plate Foods founder, Becca Williams.  As a true advocate for the allergen-avoidant community, Becca and her husband started Red Plate Foods to create a plethora of bakery-fresh desserts, and food-service favorite foods for an audience looking to avoid the top 8 most common food allergies.

Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved & Dominant Brands,) we benchmark Red Plate Foods and provide strategies to help Becca gain brand traction and learn where to start on her plan for growth and brand traction.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David
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Before You Redesign Your Naturals Brand, Do This

As we turn the last few pages on the calendar, you and your marketing team are working on your final initiatives for this year and planning for 2021. If you’re eyeing a redesign for your company’s natural food or beverage brand, allow us to make a suggestion:

Work on the brand strategy first.

No doubt, as a veteran marketer, you’ve worked on or overseen more packaging for consumer brands than you can count. You have an eye for design and a nose for trends. The systems you’ve created may have scored raves on The Dieline and generated a boost in sales.

And yet, the consumer landscape has changed. Brands are no longer built through communication and design tactics; they emerge from the experiences they create that produce a gut-level preference for a brand among its fans. Design, while important is transient, reactive, and subordinate to whatever medium you are using to communicate.

We’ve seen this play out in our 10-year transition from award-winning design firm to strategic brand-builders. And we can guarantee this: Your creative vision and design expertise will lead to Beloved & Dominant status when they’re layered on top of a strong strategic foundation for the brand.

Brand Strategy Begets Package & Logo Design

Typically, when brand leaders come to us for help addressing challenges or opportunities (tough competition, or potential growth or investment), they’re convinced that they need a visual makeover. Pretty quickly, we help the marketing and leadership teams understand that their need is strategic first. The entire communication roadmap—what we call the Brand Ecosystem—depends on three foundational elements:

The brand’s mission: the problem in the world or in consumers’ lives that it exists to solve.

The brand’s environment: competitors, retail space (both online and in-store), consumer behaviors.

The brand’s culture: the internal mindset that drives the organization.

A well-defined mission, a firm grasp on the brand’s world, and a unified internal culture provide focus—guardrails if you will—for every business decision. From a marketing perspective, strategy prevents arbitrary design decisions based on whim or preference or trend. Imagine developing an enduring visual identity for the brand that connects deeply and intuitively with a growing tribe of passionate believers. Imagine creating a packaging system that doesn’t need to be updated every 18 months when a new look dominates Instagram—but rather endures for five or more years and flexes to accommodate new products.

Brand Strategy Allows for Bold Design Decisions

Among all the communication channels in the Brand Ecosystem, packaging is extra important because it’s often the first touchpoint a consumer has with the brand. And it has a long tail: She’ll engage with it after she makes the purchase and brings the product home.

Designing boxes and bags and bottles for natural food and beverage products is exciting, energizing work. It’s also incredibly frustrating because you’re roped in by the visual and structural conventions of the category. A package has to communicate so much information from a distance (defining the category, like popcorn or energy bar or enhanced water) and up close (whispering in the shopper’s ear and convincing her to buy).

When everyone in the category plays by the same rules, it’s a recipe for sameness. Look no further than the “anti-brands” popular on Instagram, and you’ll see what we mean. This proliferation of products packaged in pale pink with simple serif type isn’t branding; it’s blanding. When the retail set is full of indistinguishable products, only big-budget advertising campaigns or bottom-line-chewing discounts will persuade the customer to buy.

Beloved & Dominant brands don’t chase trends. They use strategy—a higher calling, a deep understanding of their place in their fans’ lives, a passion for excellence—to make bold design moves that other brands are afraid of. Confident in their beliefs and engaged with their consumers, they break out of the category conventions to create packaging that not only makes a splash, it makes sense.

Creative Plays a Key Role in Strategic Planning

We believe that design and marketing rest on a solid strategic foundation, but those disciplines aren’t mutually exclusive. Creative input is mission-critical as part of our brand strategy process.

We engage key members across the client’s organization to collaboratively build insights that will fuel a creative translation. (That said – I’ve had experiences in my career when I’ve been tasked with design based on a strategy I had no say in. It’s simply not an optimal situation for creating great work.)

For us, brand strategy isn’t just about crunching consumer data, scouting the competition, and dissecting the R&D process. It’s about creating a common vision, a singular path, and a shared language. Those tools make it easier to develop creative output—whether that’s a logo or a social media campaign—because they innately define goals and outcomes. They streamline input and approval because everyone’s using the same playbook.

Building a Beloved & Dominant Brand

When a unified vision for the brand translates into breakthrough creative, the results are so much more powerful than an aimless redesign:

  1. Your brand will act, look, and sound different from everyone else in the category.
  2. Your value propositions will scare the daylights out of your competitors because they can’t achieve what you have.
  3. Your sales team’s pitch to retailers and distributors will be easier; retail managers will “get” the brand and look to your team as partners, not vendors.
  4. You’ll spend less on retail promotion and advertising because you look and behave differently.
  5. You’ll sustain or regain relevance with consumers.

Creating breakout results for the business you support, disrupting the category, building a brand that changes the world—brash goals like these require vision. Bucking the trends with clarity and confidence based on mission and strategy will elevate your brand to Beloved & Dominant. We’ve walked lots of veteran marketers down this path. Let’s talk about how we can help your team.

David Lemley

David was two decades into a design career with a wall full of shiny awards and a portfolio of clients including Nordstrom, Starbucks, Nintendo, and REI. His rocket trajectory veered when his oldest child faced a health challenge of indeterminate origin. Hundreds of research hours later, David identified food allergy as the issue and convinced skeptical medical professionals caring for his child. Since that experience, David and Retail Voodoo have been on a mission to create a cleaner, healthier, more sustainable food system for all.

Connect with David
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The Future of Plant Based Period Products with Denielle Finkelstein, TOP

Gooder Podcast Featuring Denielle Finkelstein

In today’s episode, we are joined by a highly accomplished retail executive with a proven track record in growing large scale businesses profitably and creating new business opportunities within brands, sharp business acumen with a keen ability to assess business conditions and manage towards opportunity with a relentless focus on the customer, Denielle Finkelstein, President and Co-Founder of TOP (the organic project). She is experienced in overseeing brand development and strategy, launching businesses, Omni-channel merchandising, marketing, international expansion and operations. She is also recognized as a passionate and strategic leader, known for relationship building.

Join us as we dive deep into healthy living, her organic business, plant-based organic period products and the challenges that come with being an entrepreneur and how to overcome them. We discuss the decisions that helped her leave the retail fashion world to focus on a passion and build a brand (from the ground up) to tackle the legacy taboo of period products, building a greener product and doubling down on the leadership and innovation that she’s been craving.

In this episode we learn:

  • The genesis of The Organic Movement (TOP) – organic/natural period products.
  • How Gen Z is changing the conversation around personal care and period products.
  • What plant-based innovation has been a game-changer for the brand and the industry.
  • How the leadership experience of a large retail brand helps, and hinders the start-up business process.
  • The challenges legacy conventional brands may have converting natural shoppers.
  • What period poverty is and how pervasive it is in the United States.
  • Denielle’s call to arms to major period product brands.
Gooder Podcast

The Future of Plant Based Period Products with Denielle Finkelstein, TOP

About Denielle Finkelstein:

Denielle Finkelstein, President and Co-Founder of TOP (the organic project) was raised in Rhode Island and graduated from Union College in Schenectady, NY. Post graduation, she moved to NYC with her future husband and started her career in fashion retail at Ann Taylor. She went on to executive merchandising roles at Coach, Kate Spade and Talbots. She was always recognized for her strength in building businesses, finding the white space and managing high performing teams. At the height of her career, she began looking for more purpose in her work and how she could do things differently for future generations.

After spending 22 years in fashion retail and sitting in the C-suite, she took the best risk both professionally and personally and left the corporate world to join Thyme Sullivan, to launch TOP the organic project. As moms, they went searching for organic period products that were healthy and safe for their girls and the environment and came away empty-handed. They have set out to build TOP as a business to drive positive social and environmental change.  TOP is bringing innovation to period products with Organic and Plant-based Tampons & Pads.  What we put in and on our bodies matters more than ever!

Show Resources:

TOP (the organic project) – We are here to educate, enlighten, and embarrass ourselves so that every girl and woman on the planet has access to healthy, 100% organic, eco-loving tampons and pads. and every step of the way, we’ll inspire stigma-shattering conversations about periods.

Poo-Pourri – We’re Poo~Pourri. A poop-positive brand dumping the shame around the things we *all* do. We deliver quality products made with natural essential oils that leave the bathroom smelling amazing and liberate you from harmful ingredients and inhibiting worries.

Beautycounter – One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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Living Your Truth: Linda’s B-Corp Story featuring Linda Appel Lipsius, Teatulia Organic Teas

Gooder Podcast with Linda Appel Lipsius

Ready-to-drink (RTD) beverages is a category where consumers are continually demanding more from the brands they bring into their homes and lives — especially Gen Z. Features, benefits, and ingredients are table stakes, and as the natural products industry continues to become increasingly competitive, Brand has become more important. How a brand operates in relation to employees, environmental footprint, and business ethics that are paramount to this group.

Straight from the center of the naturals universe in Denver Colorado – join Linda Appel Lipsius (Co-Founder of Teatulia) and I as we cover everything people, planet, and profitability and how a B-Corp certification helps brands like Teatulia lean into their missions. Learn why Linda says “Gen Z will save the world.”

In this episode we learn:

  • Linda’s journey and aha moment creating the Teatulia brand.
  • What Gen Z and Millennials expect from brands and employers right now.
  • That investment in company culture and employees can have a higher than expected ROI than other typical “benefit” investments.
  • What a B-Corp is: It’s importance to and impact on business.
  • How the tips and tools that B-Corp provides can help brands become better business leaders.
  • About trends in beverage, functional ingredients, and innovation in powdered/crystalized beverages.
Gooder Podcast

Living Your Truth: Linda’s B-Corp Story featuring Linda Appel Lipsius, Teatulia Organic Teas

About Linda Appel Lipsius:

Linda Appel Lipsius is the Co-Founder of Teatulia Organic Teas. Since 2006, she’s been working with her partners in Bangladesh to bring premium, 100% Organic, direct-sourced teas & herbs to the United States. Teatulia produces innovative, delicious & award-winning hot teas, foodservice iced teas & canned RTD teas that are sold throughout the U.S in grocery, foodservice, and online. Lipsius has built a universally-respected brand known for doing things better. From the 3,000-acre regenerative tea garden itself to Teatulia’s stunningly sustainable packaging to the long list of awards Teatulia has received for quality and using business as a force for good. Named one of Food & Wine/ Fortune’s 20 Most Innovative Women in Food & Wine, one of Denver Business Journal’s Outstanding Women in Business, and a frequent public speaker, she is a leading voice on topics ranging from entrepreneurship to sustainable business practices to the food & beverage industry in general.

In 2012, Linda also started the mama ‘hood,a resource for new & expecting moms & their families, and opened Teatulia Tea & Coffee Bar next door to Teatulia’s Denver Headquarters. Previously, Linda was VP International with Orange Glo International (OGI) – makers of OxiClean, Kaboom, Orange Glo and Orange Clean – and Account Manager for Young & Rubicam. A Denver Native, she earned her Bachelor’s Degree in Political Science from Columbia University in New York City and her MBA in Finance from New York University before moving to Washington, DC, London, Los Angeles then back to Denver.

She currently lives in downtown Denver with her filmmaker husband and her two children. In her spare time, Linda hangs with her kiddos, escapes to the mountains, devours movies & books, runs, cycles and practices yoga to keep her head & heart clear.

LinkedIn: https://www.linkedin.com/in/linda-appel-lipsius/

Email: Linda@teatulia.com

Show Resources:

Teatulia – Organic hot and ready-to-drink (RTD) teas and beverages. Teatulia’s single-garden direct, sustainably grown teas hail from our very own tea garden in the Tetulia region of Northern Bangladesh. We created a new tea-growing region, nestled between Assam and Darjeeling at the base of the Himalayas, which has introduced the unique flavor profile of Bangladesh teas to the rest of the world.B-Corp – Certification for businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.Athleta – Clothing that integrates performance and technical features for active women and girls. A division of the GAP.Jeni’s Ice Cream – An artisan ice cream company headquartered in Columbus, Ohio. Jeni’s has over 40 branded ‘scoop shops’, and retail distributors nationally.Built from the ground up with superlative ingredients.Wisdom Supply Co – Environmental office and school supplies. “We curate + design products that prevent waste, for good. Waste is a design flaw.”Patagonia – An American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973, and is based in Ventura, California.Kehe Distributors – With more than 5,500 employee-owners and a 16-distribution center network across North America, we’re one of the largest and most respected national fresh, natural & organic and specialty food distributors.Kroger – an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States’ largest supermarket by revenue, and the second-largest general retailer, operating nearly 2,800 stores.Costco – An American multinational corporation that operates a chain of membership-only warehouse clubs. Everything you could want in but and a $1.50 hot dog!Rise Coffee –  A New York-based nitro cold brew coffee company specializing in nitrogen-infused organic coffee and sourcing Fair Trade organic beans from Peru’s Chanchamayo Valley

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana
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It’s Time to Lead with Passion and Heart with Jane Pinto, Pinto Barn

Gooder Podcast Featuring Jane Pinto

We humans, especially in the naturals space, have desires to live strong clean, and healthy lives. My guest Jane is no different – however, her journey into the better-for-you space took a route many of ours don’t. A child born with food allergies added fuel to her entrepreneurial ways and inspired her to use her natural leadership ways to help move the free-from movement mainstream.

In this episode, Jane Pinto, founder of First Crop, Don’t Go Nuts, Sacred Sleep, and the Pinto Barn shares with me, her journey of developing brand ecosystems that are based on the foundations of reciprocal relationships. She challenges our thinking as brand owners and consumers to do one thing every day that holds our industry accountable for the claims we make and the passions and commitments we profess. And she reminds us that true leadership starts with the heart. Listen, learn, and get inspired!

In this episode we learn:

  • What sacred economics are and how companies can embrace this philosophy.
  • Why we should always believe that there is enough for everyone.
  • How to create brands using the foundations of love, transparency, and authenticity.
  • How being honest about your knowledge, abilities and your feelings can make you a better leader.
  • How to have courageous conversations with your consumers, customers, business partner, community and employees.
  • That it’s time to be bold, real, and fierce leaders.
Gooder Podcast

It’s Time to Lead with Passion and Heart with Jane Pinto, Pinto Barn

About Jane Pinto:

Jane Pinto is founder of First Crop, Don’t Go Nuts, and Pinto Barn. She is a lifelong visionary in the naturals and wellness space building cultures of love and care, companies with strong missions that are devoted to healing and elevating people and the planet, and spent her entire career helping corporations create workplaces that honor unconditional equality. Her companies create innovative products and services that help people improve their lives through engaging with consciously created, uniquely designed products.

LinkedIn: https://www.linkedin.com/in/jane-pinto-5977a814/

E-mail: jpinto@firstcrop.com

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Pinto Barn – Founded in 2011, based in Salida, Colo., Pinto Barn is a collective of caring hearts who commit their energy, talents, and passion to consciously creating products that help people to live healthy, whole lives. Divisions include Don’t Go Nuts and Sacred Sleep.

Don’t Go Nuts – makes safe nut-free foods using organic, non-GMO ingredients that are good for you and good for the planet.

First Crop – A hemp and CBD brand with the mission of “Healing People and Planet one seed…one soul… one regenerative act at a time.”

Sacred Sleep – a division of Pinto Barn Inc., is a company dedicated to Lifestyle Sleep Wellness and to creating Sleep Sanctuaries to help people set intention around sleep. In addition to the new organic cotton and fair-trade alpaca collections, Sacred Sleep’s product offering includes luxury eucalyptus blend sheets and mattress covers, medicinal herb loose-leaf teas in daytime and nighttime blends, and custom locally made pottery mugs and tea bowls. Sleep is sacred, so are you.

Hilary’s Eat Well – is the creator of convenient and culinary foods that are made from real ingredients and are free from common allergens. We are helping to heal the American diet by bringing these foods to all people who seek tasty, nourishing cuisine. Our products forge innovative culinary paths and disrupt the status quo. We care about the health of our customers, employees and ecosystem.

EnjoyLife – Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!

Diana Fryc

For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

Connect with Diana