Gooder Podcast



Jenna Arkin – Soap Science and the Chemistry of Green Cleaning

“You can get a real clean without bringing in toxic cleaning products to your home.” – Jenna Arkin
This week on the Gooder Podcast, I had the pleasure of talking with Jenna Arkin, the Vice President of Innovation at ECOS®. We discuss all things ECOS: the natural cleaning trends, innovation, leadership, and science. We also learn about some myths behind bleaching when it comes to cleaning and creating a healthy living environment. Along the way, we get to hear the amazing story of a dedicated and creative leader who continuously spreads the awareness of environmental protection and chemical safety legislation.

In this episode we learn:
– The history, the story of ECOS and what differentiates ECOS from other competitors in the cleaning category
– Jenna’s path in her career and her journey to ECOS
– About green cleaning product innovation and it’s evolution
– How the pandemic impacted the disinfecting, cleaning products industry and customers’ increasing adoption of green products
– Lessons that Jenna has learned professionally and personally during the pandemic and opportunities that came along with it
– Trends in the green products industry and the potential of this industry in the next 5 years
About Jenna Arkin:
Jenna Arkin is Vice President of Innovation at ECOS®, the maker of environmentally friendly cleaning products. Jenna uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS®, Baby ECOS®, ECOS® Pets, and ECOS® Pro product lines.
Jenna leads the ECOS® partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance.
She also directs the company’s educational outreach program, including ECOScience, in which she partners with local museums to bring hands-on green science education to thousands of elementary school children each year. Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems. Her sharp eye for trends has inspired out-of-the-box thinking, connecting seemingly disparate concepts to move the cleaning industry toward a more sustainable future.
Jenna joined ECOS® in 2010 as the Northwest Division’s senior chemist, overseeing both R&D and quality control. She most recently served as Director of Product Development at ECOS®. She earned a Bachelor of Arts in Integrative Biology from the University of California, Berkeley, and she earned a graduate degree in Fashion Design from the Fashion Institute of Design and Technology. Before joining ECOS®, she designed and directed a contemporary fashion line.
Jenna holds six U.S. patents for innovations in green chemistry and packaging design. She received the GenNext Award by Progressive Grocer in 2018 for industry standouts under the age of 40. Jenna is a member of the American Chemical Society and has served as an advocate for ingredient transparency and toxic substance reform with the American Sustainable Business Council. She actively supports environmental protection and chemical safety legislation at both the state and federal levels.
Guests Social Media Links:
Show Resources:
National Public Radio, NPR, full name National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to 797 public radio stations in the United States of America.
The University of California, Berkeley is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state’s first land-grant university and the first campus of the University of California system.
Biochemistry or biological chemistry, is the study of chemical processes within and relating to living organisms. A sub-discipline of both chemistry and biology, biochemistry may be divided into three fields: structural biology, enzymology and metabolism. 
The Fashion Institute of Design & Merchandising is a private for-profit college with multiple campuses in California. It offers degree programs in a majors including fashion, entertainment, beauty, interior design, and graphic design.
Green brands are those brands that consumers associate with 
environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image.
Family owned and operated since 1967, Earth Friendly Products® is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly products that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, pH balanced, readily biodegradable, easily recyclable, and never tested on animals.
The LA Derby Dolls is Los Angeles’ original women’s quad-skate banked track roller derby league. It was founded in October 2003 by Rebecca Ninburg and Wendy Templeton. The league is composed of more than 120 women divided into five teams who skate on a banked track.
The Environmental Protection Agency is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it began operation on December 2, 1970, after Nixon signed an executive order.
The Occupational Safety and Health Administration is a large regulatory agency of the United States Department of Labor that originally had federal visitorial powers to inspect and examine workplaces.
Adam Ruins Everything is an American educational comedy television series starring Adam Conover that debuted on September 29, 2015, with a 12-episode.
The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services.
Episode Sponsor – Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at

This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at

Key Takeaways



This episode is brought to you by Retail Voodoo. A brand consultancy focused on building,growing and revitalizing brands in the food, beverage, health and wellness industries. If youare ready to find a partner that will help your business create a high-impact strategy thatgives your brand an advantage, please visit set up a discovery call today.

Produced by Heartcast Media.


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Chief Sales & Marketing Officer
For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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