Gooder Podcast



Junea Rocha – The Keys to Success: Hard Work, Tenacity and a Support Network

No one ever said starting a business was easy. Frequent rejection, industry learnings and long crazy hours. But for those of us that have started one – you know why we do it. We BELIEVE in the idea. Sparked from a need in the community to a beloved recipe from mom – food and beverage brands have seen an explosion in innovation that all started with a simple idea. But somehow women seem to struggle with the multiple demands of running a business and personal life. Perhaps we’re looking at it all wrong?
In this episode Junea Rocha, Co-Founder and CMO of Brazi Bites, and I talk about her brands spectacular “overnight” success. She shares tools she brings with her from her life in Brazil and working in the construction industry and how they have helped her grow her brand. And we discuss that running a business is hard enough – but together, we can all succeed.
In this episode we learn:
The history of Brazi Bites
That rejection creates the opportunity to perfect anything
How to plan for Shark Tank or any once-in-a-lifetime opportunity
The stronger your support network, the farther you can go
That focusing on the small wins, will get you through each day 

About Junea Rocha:
Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea founded Brazi Bites with her husband in 2010 in the hopes that Americans would love Brazilian Cheese Bread (pão de queijo) as much as they did. After appearing on ABC’s Shark Tank in 2015, Brazi Bites grew a passionate, cult-like fanbase, and in the years since has expanded to thousands of freezer sections nationwide. In her time running Brazi Bites, Junea has gained experience in all areas of the business, while remaining deeply passionate about sharing their delicious creations with the world. 
LinkedIn: Junea Rocha
Show Resources:
Brazi Bites – Latin-inspired, gluten-free and hand-held snacking. Cheese bread and empanadas created with Brazillian flavors. 
Episode Sponsor – Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at

This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at

Key Takeaways



This episode is brought to you by Retail Voodoo. A brand consultancy focused on building,growing and revitalizing brands in the food, beverage, health and wellness industries. If youare ready to find a partner that will help your business create a high-impact strategy thatgives your brand an advantage, please visit set up a discovery call today.

Produced by Heartcast Media.


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Chief Sales & Marketing Officer
For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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