Gooder Podcast



Maggie Sadowsky – How the Naturals Industry Can Architect and Create Products to Better Serve Consumers’ Needs

“For the longest time we used the term vegan and vegetarian, and that really only describes about three to five percent of our population.” – Maggie Sadowsky
This week on the Gooder Podcast I had the pleasure of talking with Maggie Sadowsky, the President of 8 Track Foods. We discuss how the term plant-based has replaced the word vegan, at least from marketing and consumer facing format. We learn about beans – one of 8 Track Foods’ main products, and the benefits that it has to the consumers and the planet. And we get to meet one of the people responsible for some of the most significant innovations in Better-For-You food tech.
In this episode we learn:
– A little background about 8 Track Foods and the reason it exists.
– Beans relationship with the American diet, affordability, accessibility and its inclusion in every type of cultural diet.
– How vegan turned into plant-based and the related impact of food tech.
– About responsibility in the naturals industry to make sure that people do the right thing when it comes to producing BFY products.
– The importance of utilizing your pantry to help control food waste.
About Maggie Sadowsky:
Maggie Seng Sadowsky, the President of 8 Track Foods, is considered a thought leader in Natural Foods and a subject matter expert in plant-based proteins. Maggie graduated from The Ohio State University with a BS in Food Science. She is a Certified Food Scientist (CFS) from the Institute of Food Technologists (IFT) and holds advisory positions with the Good Food Institute (GFI) and US Dry Bean Council (USDBC)Innovation Group. Before launching 8 Track Foods, Maggie owned the consulting firm The Culinary Architects, with clients including Conagra, Kellogg and Beyond Meat.

Guests Social Media Links:

Company Website:

Shows Mentioned:

Conagra Brands, Inc. is an American packaged foods company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments.

The Kellogg Company, doing business as Kellogg’s, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company’s initial products were launched in the United States in 2012. The company has products designed to emulate beef, meatballs, ground meat, and pork sausage links and patties. 
The Wicked Witch of the West is a fictional character who appears in the classic children’s novel The Wonderful Wizard of Oz, created by American author L. Frank

The United States Department of Agriculture, also known as the Agriculture Department, is the federal executive department responsible for developing and
executing federal laws related to farming, forestry, rural economic development, and food.

“Jack and the Beanstalk” is an English fairy tale. It appeared as “The Story of Jack Spriggins and the Enchanted Bean” in 1734 and as Benjamin Tabart’s moralized “The
History of Jack and the Bean-Stalk” in 1807.

The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat, as alternatives to the
products of conventional animal agriculture.

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests
in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

TerraCycle is a private U.S. recycling business headquartered in Trenton, New Jersey. It primarily runs a volunteer-based recycling platform to collect non-recyclable pre-
consumer and post-consumer waste on behalf of corporate donors or municipalities to turn it into raw material to be used in new products.
Episode Sponsor – Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of
positioning, package design or marketing activation, we’re here to help. You can find more information at

This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at

Key Takeaways



This episode is brought to you by Retail Voodoo. A brand consultancy focused on building,growing and revitalizing brands in the food, beverage, health and wellness industries. If youare ready to find a partner that will help your business create a high-impact strategy thatgives your brand an advantage, please visit set up a discovery call today.

Produced by Heartcast Media.


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Chief Sales & Marketing Officer
For Diana, a fierce determination to pursue what’s right is rooted in her DNA. The daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the U.S., she is built for a higher purpose. Starting with an experience working with Jane Goodall to source sustainably made paper, she went on to a career helping Corporate America normalize the use of environmentally responsible products and materials before coming to Retail Voodoo.

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