Partner / Sales & Marketing
Diana has used her 15+ years of in-depth experience in marketing, copywriting, recruiting, project coordination, business development and client services to build trust with her customers. Prior to her eight years at Retail Voodoo, Diana was deemed “Paper Queen of Seattle” where she honed her skills in business development and knowing when to push and when to pull. Diana has an uncanny knack for getting to the heart of clients’ needs and solving their problems through project management.
She’s enjoyed harnessing her inner adrenaline junkie with the help of Retail Voodoo’s focus in the outdoor, fitness and health categories.
- Brand Manager, smartdept. Inc.
- Director of New Business Development and Client Services, Lemley Design
- Paper Queen, XPEDX
- President and VP, AAF Seattle
- Account Executive and Business Development, Spicers Paper
What is your least favorite word?
What do you want to be when you grow up?
Oprah’s neighbor that becomes her best friend
If you could travel anywhere right now, where would you go and why?
Liberia. I would love to anthropologically observe what a culture looks like when it’s not manually adulterated by a forced culture.
Why did you choose this profession?
It chose me hunny
What job would you be terrible at?
Operating aircrafts or other large vessels
What is something you’ve had to unlearn?
My definition of feminism
See Diana's Insights
Delivering Brand Promises Through Great Packaging07.09.13 / Diana Fryc
Great Sports & Outdoor Brands: A Storied Connection02.21.13 / Diana Fryc
Is Authenticity the Next Dead Brand Pillar?03.05.13 / Diana Fryc
All Beauty, No Brains: When Graphic Designers Fail to Understand Packaging Hierarchy04.16.13 / Diana Fryc
The Cult of Personality of Sports and Outdoor Brands02.07.13 / Diana Fryc