Partner / Sales & Marketing
A resourceful, insight-driven networker loaded with can-do energy, Diana has 15+ years of in-depth marketing research, copywriting, business development, and client relationship building experience. She believes that business can and should be a force for good, and has seen it first hand with clients ranging from Fortune 50 to better-for-you food brand innovators. She has an uncanny knack for getting to the heart of clients’ needs and is obsessed with bringing the right combination of people and business assets together to move mountains.
What is your least favorite word?
What do you want to be when you grow up?
Oprah’s neighbor that becomes her best friend
If you could travel anywhere right now, where would you go and why?
Liberia. I would love to anthropologically observe what a culture looks like when it’s not manually adulterated by a forced culture.
Why did you choose this profession?
It chose me hunny
What job would you be terrible at?
Operating aircrafts or other large vessels
What is something you’ve had to unlearn?
My definition of feminism
See Diana's Insights
All Beauty, No Brains: When Graphic Designers Fail to Understand Packaging Hierarchy04.16.13 / Diana Fryc
Great Sports & Outdoor Brands: A Storied Connection02.21.13 / Diana Fryc
Delivering Brand Promises Through Great Packaging07.09.13 / Diana Fryc
The Cult of Personality of Sports and Outdoor Brands02.07.13 / Diana Fryc
Is Authenticity the Next Dead Brand Pillar?03.05.13 / Diana Fryc