Diana Fryc

Partner / Sales & Marketing

Diana has used her 15+ years of in-depth experience in marketing, copywriting, recruiting, project coordination, business development and client services to build trust with her customers. Prior to her eight years at Retail Voodoo, Diana was deemed “Paper Queen of Seattle” where she honed her skills in business development and knowing when to push and when to pull. Diana has an uncanny knack for getting to the heart of clients’ needs and solving their problems through project management.

She’s enjoyed harnessing her inner adrenaline junkie with the help of Retail Voodoo’s focus in the outdoor, fitness and health categories.

Previous Roles:

  • Brand Manager, smartdept. Inc.
  • Director of New Business Development and Client Services, Lemley Design
  • Paper Queen, XPEDX
  • President and VP, AAF Seattle
  • Account Executive and Business Development, Spicers Paper

What is your least favorite word?


What do you want to be when you grow up?

Oprah’s neighbor that becomes her best friend

If you could travel anywhere right now, where would you go and why?

Liberia. I would love to anthropologically observe what a culture looks like when it’s not manually adulterated by a forced culture.

Why did you choose this profession?

It chose me hunny

What job would you be terrible at?

Operating aircrafts or other large vessels

What is something you’ve had to unlearn?

My definition of feminism

Ready to talk about your project?

Or give us a call at 206.285.6900