What We Do

We wrote the book on strategy for mission-driven brands.

No, seriously: We did.

We help founders, owners, leaders, and investors in companies with a calling develop new brands, renovate those on the decline, and accelerate growth for established ones. Our goal? To create Beloved & Dominant brands.

Our brand development and revitalization expertise focuses on better-for-people-and-planet categories including food, beverage, HABA, wellness, supplements, snacks, nootropics, nutraceuticals, hard and soft goods, and ingredients.

We are our clients’ secret weapon for brand strategy, brand development, brand positioning, identity and architecture, innovation and new products, packaging development, brand communications, integrated marketing plans, and consumer segmentation and insights.

  • David Lemley and team intensively researched our company and gave us the revitalized brand identity and retail brand design that is really rooted in our outdoor culture. The way this has resonated with our employees and our customers is amazing.”

    D. Madsen (retired), CEO, REI
  • This is my third major retailer where I’ve leveraged Lemley and his band of Voodoo-ites. I have become a true believer of their work. They do convert consumers into true believers!”

    Robb Ginter, VP Creative Services, Sur La Table
  • Retail Voodoo led our team through brand positioning to final design across six categories. We appreciated the methodical approach they deployed throughout our engagement.”

    Rebecca Remley, CEO, Wedderspoon
  • Retail Voodoo brought data and open insight to help Loma Linda discover the best methods to turn our product messaging into reality.”

    Douglas Hines, CEO, ATF Holdings
  • I admit I was skeptical that brand strategy could grow our business and change our culture. But Retail Voodoo’s unwavering commitment to guide us into the future worked!”

    Linda Miles, President, Derma-E
  • The DEFY brand process was a watershed event in my career. The value they add to the core business makes Retail Voodoo among the best in the world.

    Case Lawrence, CEO, CircusTrix Holding
  • We are very impressed with the process and the results—especially since there were so many people worried about the change. Retail Voodoo provided us with the tools needed to take Del Real from a local west coast brand to a top national brand.

    Socorro Morales, Marketing Director, Del Real Foods
  • Great impact on shelf, and the new design change combined with the new recipe has buyers excited (Walmart included!).”

    Marjolaine DeClaviere, VP Marketing, Russell Stover

Our Most Common Engagements

  • Brand Category Traction Audit

    Want to know how you stack up in your category? Need to optimize your brand’s marketplace performance? Seeking validation that your brand is unique? Our Brand Traction Audit benchmarks your brand against your category on key data points. The outcome is a seven-point Brand Ecosystem model you can act on immediately. learn more

  • 360° Brand Development

    Our holistic process helps you future-proof your brand by leveraging your mission and values, business objectives, market research, data analysis, and brand positioning. We’ll hand you the brand playbook to end all playbooks. learn more

  • Brand Positioning

    This service is optimized for organizations with large in-house marketing and creative resources that want to refine opportunities, freshen audience psychographics, deeply understand consumer trends, plan for new markets, and guarantee long-term relevance. You’ll get our distilled insights, ready for your team to implement. learn more

  • Innovation Workshop

    We’ll lead your team on deep-dive work sessions around specific needs, challenges, or opportunities. We can help you hone your new product strategy, align innovation with your brand’s ethos, discover where your brand has potential to expand, and ensure that growth reaches new consumers without alienating longtime fans. learn more

  • Design and Activation

    We bring your brand to vibrant life and build a long-term emotional connection between your brand and your consumers. From high-level creative expression to packaging (or repackaging) to activation campaigns, we’ll ensure that you’re telling the right story in the right ways to the right people. learn more