Client criteria

  • You have hired a professional services firm like ours in the past.
  • Your brand is mid-cap, with strong intention to grow.
  • You expect to be told the truth and can handle the information.
  • You are frank about budget so we can help you maximize your dollars.
  • You need an expert team.
  • You are in a position to meet our minimum engagement requirement of $75k.
  • You are a decision maker with the authority to approve phase closure.


Pre-acquisition SWOT Analysis

2 Weeks

Examine a brand’s intangible assets (e.g. personnel, culture, expertise, and adaptability) prior to an acquisition.

  • Review of your due-diligence, category, and market opportunity
  • On-site interviews with key leadership
  • One page report

Brand Audit

2 Weeks

An independent, systematic, true, and fair examination of your brand’s competitive reality.

  • Competitive analysis
  • In-store audit
  • Online shopping audit
  • 10 page report with images

Brand Strategy

10 Weeks

A comprehensive strategy map to help you grow your brand’s bottom line.

  • All of Brand Audit +
  • Audience identification
  • Consumer targeting
  • Research & insights
  • Trend analysis
  • White space mapping
  • Mission/vision alignment
  • Brand pillars
  • Brand positioning
  • Moodboard

Packaging Design

10 Weeks

Shelf science meets innovation and creativity to design a one-of-a-kind packaging system that demands attention at retail.

  • All of Brand Audit +
  • 3-5 packaging concepts
  • 2 rounds of minor refinements
  • Identity evolution
  • Varietal, category or flavor navigation
  • Iconography
  • Information hierarchy
  • Art direction for photography or illustration
  • Final design intent

360 Brand Strategy

20 Weeks

Our signature service bundle. A holistic, proven system of brand evolution and marketing savvy that moves your brand to the front of the pack.

  • All of Brand Strategy+
  • All of Packaging Design+
  • Visual design language
  • Branded ecosystem for digital communication
  • Business papers
  • Sales presentation materials
  • Templates
  • Photography guidelines
  • Brand bible

Brand Activation

Minimum 12 Months

For clients that have completed our Brand 360 bundle, we offer activation on a retainer basis. Retail Voodoo can be your right hand while activating your new brand.

  • Branded environments
  • Website and digital media
  • Omni-channel experience design
  • Marketing communication
  • Advertising
  • Tradeshows
  • Events and field marketing

Interested in working with us?


The Retail Voodoo bundled services includes a robust and exhaustive package of deliverables. For complete details explore the two glossaries below.

Brand Strategy

We uncover business and cultural insights to determine what will make a brand unique, relevant, and compelling.

Learn More

Design & Expression

We bring strategy to life and motivate people to connect with brands using a distinctive look, feel, and voice.

Learn More

Retail Voodoo is a great partner for Hilary’s. Their strategy process helped us get back to our core, redefine our why, and propel us into the future. Our business continues to grow, just like they said it would.

  • — Lydia Butler / CEO / Hilary’s Eat Well

Ready to chat?

Or give us a call at 206.285.6900