Client criteria

  • You have hired a professional services firm like ours in the past.
  • Your brand is mid-cap, with strong intention to grow.
  • You expect to be told the truth and can handle the information.
  • You are frank about budget so we can help you maximize your dollars.
  • You need an expert team.
  • You are in a position to meet our minimum engagement requirement of $75k.
  • You are a decision maker with the authority to approve phase closure.


Pre-acquisition SWOT Analysis

2 Weeks

Examine a brand’s intangible assets (e.g. personnel, culture, expertise, and adaptability) prior to an acquisition.

  • Review of your due-diligence, category, and market opportunity
  • On-site interviews with key leadership
  • One page report

Brand Audit

2 Weeks

An independent, systematic, true, and fair examination of your brand’s competitive reality.

  • Competitive analysis
  • In-store audit
  • Online shopping audit
  • 10 page report with images

Brand Strategy

10 Weeks

A comprehensive strategy map to help you grow your brand’s bottom line.

  • All of Brand Audit +
  • Audience identification
  • Consumer targeting
  • Research & insights
  • Trend analysis
  • White space mapping
  • Mission/vision alignment
  • Brand pillars
  • Brand positioning
  • Moodboard

Packaging Design

10 Weeks

Shelf science meets innovation and creativity to design a one-of-a-kind packaging system that demands attention at retail.

  • All of Brand Audit +
  • 3-5 packaging concepts
  • 2 rounds of minor refinements
  • Identity evolution
  • Varietal, category or flavor navigation
  • Iconography
  • Information hierarchy
  • Art direction for photography or illustration
  • Final design intent

360 Brand Strategy

20 Weeks

Our signature service bundle. A holistic, proven system of brand evolution and marketing savvy that moves your brand to the front of the pack.

  • All of Brand Strategy+
  • All of Packaging Design+
  • Visual design language
  • Branded ecosystem for digital communication
  • Business papers
  • Sales presentation materials
  • Templates
  • Photography guidelines
  • Brand bible

Brand Activation

Minimum 12 Months

For clients that have completed our Brand 360 bundle, we offer activation on a retainer basis. Retail Voodoo can be your right hand while activating your new brand.

  • Branded environments
  • Website and digital media
  • Omni-channel experience design
  • Marketing communication
  • Advertising
  • Tradeshows
  • Events and field marketing

Interested in working with us?


The Retail Voodoo bundled services includes a robust and exhaustive package of deliverables. For complete details explore the two glossaries below.

Brand Strategy

We uncover business and cultural insights to determine what will make a brand unique, relevant, and compelling.

Learn More

Design & Expression

We bring strategy to life and motivate people to connect with brands using a distinctive look, feel, and voice.

Learn More

What I appreciated most about working with Retail Voodoo was the interactive nature of the process.  In the end we feel that we evolved as a company in our understanding of what distinguishes our brands.  This creative yet disciplined approach produced results that energized the entire organization.

  • — S. McKinnon / VP Sale & Marketing Kar Nut Company / Kar's + Second Nature

Ready to chat?

Or give us a call at 206.285.6900