We use design and integrated marketing to connect your brand (and its products and services) to the lives and needs of real people. To do that, we craft the stories, bring your offerings to life, and build societies around them. We harness the principles of ritual, doctrine, and behavior to draw a boundary around your brand to create stark-raving fans.
We believe design is your biggest opportunity to express your brand’s core reason to believe to consumers in a way that creates meaningful connections. Design acts as the shorthand for your brand’s unique voice – speaking to consumers in new, educational ways to empower them to live healthier, happier lives. Our design goal is not merely to create the unique and beautiful, but to ensure your product stands out on shelf, online, and in the consumer’s mind.
Brand guidelines (a.k.a. brand standards, style guide, or brand book) are a carefully crafted and tested set of rules that explain how your brand identity and design language work together. These guidelines deliver an overview of your brand’s history, vision, personality and key values, and messaging platforms throughout the design.
David Lemley and team intensively researched our company and gave us the revitalized brand identity and retail brand design that are really rooted in our outdoor culture. The way this has resonated with our employees and our customers is amazing.